Risk-taking should not become a part of everyday driving. Trying to look cool or take cool videos for Instagram is ill-advised and may result in risking other road users' lives. If the driver wants to take videos, have the passenger take them and do not speed.

Driving through big cities might seem intimidating and dangerous. However, if you come from a big city, driving on rural roads with higher speed limits and passing lanes may seem like a breeze. Recent research shows that switching between the two environments is where the danger lies.

The researchers found that driving in a rural environment was more dangerous than driving in an urban setting. Urban drivers had a much higher mortality risk in a rural environment than rural drivers. However, the risk for the rural drivers in rural areas still exceeded the national average.

Social factors can significantly impact driving attitudes and behaviour. Positive social factors, such as support and encouragement for safe driving, can lead to responsible driving practices. In contrast, negative social factors, such as peer pressure or normalizing risky behaviour, can lead to more dangerous driving practices.

Here are some examples of how positive and negative social factors can influence driving attitudes and behaviour:

Positive Social Factors

• Social Support

Positive social support from family, friends, or the community can encourage safe driving practices. For example, parents who prioritize safe driving practices and educate their children about road safety can shape their children's driving behaviour and attitudes.

• Positive Role Models

Positive role models such as safe and responsible drivers can also shape driving attitudes and behaviour. Seeing someone drive safely and responsibly can influence others to do the same.

• Education and Awareness

Education and awareness campaigns such as public service announcements or driver education programs can promote safe driving practices and raise awareness of the dangers of risky behaviour. Such campaigns can influence driving attitudes and behaviours by promoting responsible driving habits.

Negative Social Factors:

• Peer Pressure

Negative peer pressure or the desire to fit in with a group can lead to risky driving behaviours. For example, peers who normalize these behaviours may influence young drivers who engage in drag or street racing.

• Normalization of Risky Behavior

Normalizing risky driving behaviour through media or social networks can also impact driving attitudes and behaviour. For example, movies or TV shows that depict high-speed car chases or other risky driving behaviours can normalize such behaviour and influence drivers to engage in similar behaviour.

• Culture and Social Norms

Social norms and cultural values can also impact driving behaviour. For example, cultures prioritizing speed or efficiency may lead to risky driving behaviour such as tailgating or cutting off other drivers.

In summary, social factors can significantly impact driving attitudes and behaviour. Positive social factors such as social support, positive role models, and education can promote safe driving practices. In contrast, negative social factors such as peer pressure, normalizing risky behaviour, and cultural values can lead to more dangerous driving practices. Promoting positive social factors and addressing negative social aspects can promote safe and responsible driving practices and improve road safety.