Drivers' values, beliefs, and motives directly impact how they drive. They must control their emotions and behaviour, use defensive driving practice techniques, and accept responsibility for all their driving decisions. Making poorly informed decisions is reckless and must be avoided at all costs. Self-awareness of personal values, attitudes, and motives is critical and must be exercised safely.

Drivers' age dramatically contributes to the decision-making process. Drivers between 18 and 24 perceive themselves as less likely to be involved in an accident than other older age groups.

Young drivers may not understand the risks of environmental and situational conditions like:

• Young drivers may not account for visibility issues like darkness
• Curved roadways
• Safety approach when entering the intersection
• Road conditions
• Weather conditions
• Rural environment versus urban

In addition, young drivers may think that texting, taking selfies, doing posts on social media while driving is okay. For example, some drivers may think that texting while driving is permissible or that they will not be caught.

It is vital to ensure that the driver makes good decisions. If the driver is unsure of their choices, research online or ask a professional for advice.

Attitudes can shape driving behaviour and decision-making and impact road safety. Values, beliefs, and motives can significantly impact a person's attitudes toward driving.

Here are some examples of how values, beliefs, and motives can influence attitudes toward driving:

Environmental values: People with a solid ecological value system may prioritize reducing their carbon footprint and air pollution. This could influence their attitude towards driving, leading them to choose more fuel-efficient vehicles or opt for alternative modes of transportation such as public transit, biking, or walking.

Family values: Family values such as safety and responsibility can also shape attitudes towards driving. A parent who values safety may be more likely to prioritize safe driving practices, such as wearing a seatbelt, following speed limits, and avoiding distracted driving, to set a good example for their children.

Social beliefs: Social beliefs such as peer pressure or conformity can influence attitudes towards driving. For example, a young driver who values social acceptance may feel pressure to engage in risky driving behaviours such as speeding or distracted driving to fit in with their peers.

Personal motives: Personal motives such as the need for independence or control can also impact attitudes towards driving. A driver who values independence may view driving as a way to maintain their independence and freedom. In contrast, a driver who values control may prefer driving over other modes of transportation as they can control their travel time, route, and destination.

Cultural values: Cultural values such as the importance of individualism, speed, or efficiency can also impact attitudes toward driving. For example, in some cultures, speed and efficiency may be highly valued, leading to a higher tolerance for risky driving behaviours such as tailgating or cutting off other drivers.

Overall, values, beliefs, and motives can have a significant impact on a person's attitudes toward driving. By understanding the factors that influence attitudes toward driving, it is possible to promote safe and responsible driving practices that prioritize the safety of all road users.

For example, promoting environmental sustainability, family safety, or social responsibility can help shape positive attitudes toward driving that prioritize safety, responsibility, and sustainability.